Jogi Panghaal is concerned with the shift from product to service design, with a special focus on how craftsmanship and traditional artisan communities can be an inspiration for the design of services in current modern societies.
Panghaal works with artisans to use their traditional skills to find new markets for their old/new products as well as that he works with industry to enhance concepts of design. For many years Panghaal was a contributor to Doors of Perception, a conference and network in which design, industry and social science collaborate to develop new ideas for service design. Panghaal graduated in Product Design from the National Institute of Design (NID) in Ahmedabad, India in 1977. He co-founded Lifetools in New Delhi to provide product design and communication services to communities, both rural and urban that needed design help. Mr. Panghaal has been a visiting teacher at National Institute of Design in India, ID, at Les Ateliers Paris, at the School of Planning and Architecture, Delhi and at the Gerrit Rietveld Academy in Amsterdam.