The more links to a page, the more credible it is rated. And people can debunk it. A good autonomous system mediates human behaviour with its algorithms. Because the machine mediates human behaviour, it is becoming implicated in the business of authenticity and trust.
Authentic machines can organize their own destruction or defeat. Only in such a case an autonomous system acquires authentic presence. Like human being’s presence, systems should be capable of steering towards well-being and survival or not. An autonomous system should be capable of gaining or loosing authenticity. This is dependent on who has access and on who controls the system. In this respect there are two kinds of systems people use: systems under their own ownership and control, and systems not under their own ownership and control. When a system comes into being, branding and social context create its credibility. When a system is established, its moments of crises and celebration will move its credibility in one way or other direction.