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Jogi Panghaal: Designing Centredness in Products and Services
Bangalore, 2 December 2008: It was 1994 when I met Jogi Panghaal for the first time during the Doors of Perception III conference, named ‘Info/Eco’. In this conference and workshop environment
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Designer, Ahmedabad & Delhi

Jogi Panghaal is concerned with the shift from product to service design, with a special focus on how craftsmanship and traditional artisan communities can be an inspiration for the design of
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Jogi Panghaal argues that while interacting with material the human being changes the material , and the material changes the human being. The senses get skilled early in life when human beings learn
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Learning the skills to work with the material is a process of inducing in traditional artisan contexts. It is about learning the body language of approval and disapproval and finding the sense of
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The way references and values will be understood in a technology context is highly dependent on how a human being is grounded in his or her life. A quality experience creates a search in you to look
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In traditional artisan’s context, where the user and the maker shared time and place, there was an immediacy to the cycle of quality of the work. Craft had its very own consequential: an artisan
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With the new technologies there are new possibilities for service design and these can bring some values of the material to the technological realm. Synchronicity of the voice, sharing a rhythm and
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Full transcript including film fragments you find at: http://www.systemsdesign.tbm.tudelft.nl/witness
Hereunder the transcript in text.
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