The results of analysing the interview responses are presented via six headings or stages, in combination with quotes from the interviewees and references to similar findings in the literature. Together they should clarify what is expected or recommended to happen at the stage. They may be interpreted as constraints or rules to channel employees’ behaviour. The stages construct a ‘meta-story’ from what the responses appear to tell, that of individuals ‘increasing presence’. The first stage identifies the starting point of the story. Its previous stage is of course what may be called the ‘normal’ stage of the company’s development—before it attempts to change or has any reason to change.