New methodologies and standard procedures
In order to address the previously formulated intentions this study has to be an exploratory study, since a theory about the social implications of the design of presence has not yet been done. I have also chosen to undertake a case study because it facilitates unexpected findings as the 'nitty-gritty' of real life is always more profound than can be imagined. In the gathering of data and in the methods of analysis, this exploratory case study will also explore new methodologies, in order to utilise previous non-academic experiences. Nevertheless, validity is constructed in an established manner. Multiple sources are called upon and key informants have reviewed the case study report. In addition to new methodologies of analysis, patterns in the data have also been matched, explanations explored, contradictory findings addressed and logic models derived from theory used as a tool of analysis (Yin 2003).