Laurens patisserie (referred to as Laurens)
This company is the UK’s largest cake manufacturer. It produces cream cakes for supermarkets such as Tesco, Morrisons, Asda and Sainsburys. It also caters for smaller orders for private functions. The company needs to expand and integrate into its new parent company, the Bakkavor Group, with headquarters in Iceland. This Group specialises in freshly prepared foods with an approximate annual turnover of £1.6 billion and over forty factories in China and Europe. The interviews were held in Newark.