In social structures human beings acquire reputation. Reputation emerges from earlier behaviour and sets the tone for to be expected behaviour. Reputation influences the trust people choose to give. Performance of presence in on- and offline realities is crucial in the establishment of reputation. For many social networks, open source communities and other social environment on the Internet, performance of presence to establish reputation is a driving force to contribute. For trusted reputations the old Dutch saying is valid: trust comes by foot and travels by horse.