When there is a lot on offer and an audience wants to choose wisely, venues, bands and artists will have to make it very clear to that audience what they can expect.

The public wants to be assured of a good experience. The margin for surprises becomes as small as possible. Genres that cannot be described precisely are unmarketable.

I enjoy going to concerts or the theatre by myself.
I pick something that interests me; occasionally even something I have no idea of what it will be like.
I sometimes end up being disappointed.
When going with others, I want the guarantee of a successful evening.
A good atmosphere.
I won’t allow for any uncertainties.
I’m not taking any chances.

A music lover who has total freedom to choose whatever he wants, will not make a commitment to anything >