I enjoy going to concerts or the theatre by myself.
I pick something that interests me; occasionally even something I have no idea of what it will be like.
I sometimes end up being disappointed.
When going with others, I want the guarantee of a successful evening.
A good atmosphere.
I won’t allow for any uncertainties.
I’m not taking any chances.
When there is a lot on offer and an audience wants to choose wisely, venues, bands and artists will have to make it very clear to that audience what they can expect.
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The public wants to be assured of a good experience. The margin for surprises becomes as small as possible. Genres that cannot be described precisely are unmarketable.
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