Business studies: Presencing and the U-Turn

Senge introduced the concept of ‘presencing’ as a means to guide organizations to go through collective change (Senge et al 2004). Presencing is defined as being aware of the here and now and imagining and anticipating what could happen next.

In other words, ‘presencing’ explores potential steering towards well-being and survival. With his colleagues Senge developed the concept of the U-Turn, in which an organization go through 7 phases in which the ‘presencing’ of its members is crucial in the dynamic to unfold change. The 7 phases are expose, re-orientate, letting go, emerge, crystalize, prototype, institutionalize. Presencing is used as design requirement for organizational change.

CN , Frances Brazier